Blog

Using a Marketing Budget for a Small Business

Marketing is a key part of every business. Whether you own a mom and pop diner or a multimillion dollar law firm, how you leverage your marketing budget can determine the growth of your company and the profitability you see. The problem we see most often with small businesses in the Dallas/Ft. Worth area is […]
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The Evolution of Language and Your Brand

Language is always evolving, which can make deciding how to convey your brand’s message a bit confusing. We have trending words that pop culture brings into our vocabulary and phrases that spawn from regional dialects. We have rules of speech here one day and then gone the next. Of course there are grammar rules that […]
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Facebook Advertising and Its Blunders

Did you know that Facebook does not allow the advertisement of surgery related content? Can you guess why? Do you want to know why this pertains to EVERY SINGLE small business? You and your small business needs to know about this advertisement set back because there are tons of potential violations for every industry. Most […]
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To Get the iPhone 7, or Not to Get the iPhone 7, That is the Question.

Once again Apple has released a new iPhone for your hands to play with, the iPhone 7 and 7 Plus. With an improved camera, and a few new features, will it make you buy or skip this year’s model. Here are some top features for you to consider. Visually, they are offering new colors, matte black […]
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The Importance of Developing a Visual Language

Are emojis the modern-day hieroglyphs? Since the invention of the smartphone; images, gifs, symbols, icons, and emojis have quickly started taking the place of written word. Visual expression in these forms can cross over traditional language barriers and serve as a universally understood language. They also serve an extremely important purpose to businesses....
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Content Comes First

You know not to put your cart before your horse, but did you also know not to put your design before your content? A huge hurdle many companies face when writing copy is that they already have the layout for their project mocked up and want the copy to fit into it. Sometimes this doesn’t allow for the needed space to convey a message or it may give...
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Copy Bloat: Avoid the Extra Pounds

The old adage, less is more, is definitely true when it comes to copywriting. Not since middle school, when I had to reach a minimum page number on reports, has using unnecessary adjectives to form stretched out descriptions been an actual thing. I mean, who does that, right?! Well, you’d be surprised. There are tons of copywriting factories out there...
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Do The Olympics Earn a Gold in Social Media Marketing?

2016 marked the year of the 31st Olympics for the world. Along with the fanfare of the games came a number of bad PR leaks, social media outrage, and worry; nevertheless the games prevailed. The games got underway on Aug 5th with the opening ceremonies, and along with being introduced to all of the athletes, we were also introduced to numerous hashtags...
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