Archives for 16 Aug,2016

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Content Comes First

Author: Brian Scott CareyOn: Aug 16Categories: , , No Comments

Content Comes First

Content Marketing, Copywriting, Web Development
You know not to put your cart before your horse, but did you also know not to put your design before your content? A huge hurdle many companies face when writing copy is that they already have the layout for their project mocked up and want the copy to fit into it. Sometimes this doesn’t allow for the needed space to convey a message or it may give...
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Copy Bloat: Avoid the Extra Pounds

Author: Brian Scott CareyOn: Aug 16Categories: No Comments

Copy Bloat: Avoid the Extra Pounds

Copywriting
The old adage, less is more, is definitely true when it comes to copywriting. Not since middle school, when I had to reach a minimum page number on reports, has using unnecessary adjectives to form stretched out descriptions been an actual thing. I mean, who does that, right?! Well, you’d be surprised. There are tons of copywriting factories out there...
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Do The Olympics Earn a Gold in Social Media Marketing?

Author: Brian Scott CareyOn: Aug 16Categories: No Comments

Do The Olympics Earn a Gold in Social Media Marketing?

Social Media
2016 marked the year of the 31st Olympics for the world. Along with the fanfare of the games came a number of bad PR leaks, social media outrage, and worry; nevertheless the games prevailed. The games got underway on Aug 5th with the opening ceremonies, and along with being introduced to all of the athletes, we were also introduced to numerous hashtags...
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It’s Time to Make the Most of Your Apple Watch

Author: Brian Scott CareyOn: Aug 16Categories: No Comments

It’s Time to Make the Most of Your Apple Watch

Mobile App Development
It’s been a little over a year now since the first generation Apple Watch was released. And since then there have been over 8,500 apps made for it. It is literally your phone on your wrist, who wouldn’t want that; I know I do. It would save me the trouble of taking it out of my pocket and just looking at my wrist to see who texted, tweeted or tagged...
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SVG Animations: Make Your Graphics Move

Author: Brian Scott CareyOn: Aug 16Categories: No Comments

SVG Animations: Make Your Graphics Move

Web Development
Scalable Vector Graphics (SVG) is a powerful text based graphic language that translates code into images. Now, you don't need to know all the right code to make an SVG image there is plenty of software out there that can export your beautifully designed graphics into SVG format. Since SVG can scale so greatly without losing clarity, many web designers...
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My Journey into the World of Marketing

Author: Brian Scott CareyOn: Aug 16Categories: No Comments

My Journey into the World of Marketing

Life at Tik:Talk
From recently graduating college and moving into the corporate world, to getting the opportunity to work at TIK:TALK, it has been a whole new experience to say the least. Since I’ve been here, there has been a lot to learn, from finding my way around the office to working alongside everyone. Starting with my first day, I have been constantly learning...
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A Graphic Designer’s Take on this Year’s Olympic Logo

Author: Brian Scott CareyOn: Aug 16Categories: No Comments

A Graphic Designer’s Take on this Year’s Olympic Logo

Graphic Design & Branding
It’s fascinating to witness the controversy and uproar that has been caused by olympic logo design. Much like the sports that athletes compete in, it seems that people who normally would not care whatsoever about graphic design suddenly become super passionate and opinionated on the matter. London’s 2012 Games branding is a spectacular example....
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Pantone Palette Pleases

Author: Brian Scott CareyOn: Aug 16Categories: No Comments

Pantone Palette Pleases

Graphic Design & Branding
Pantone recently launched a new app called Pantone Studio that has got me super excited. The app is an overhaul/replacement of their older app myPantone and makes creating and gathering color inspiration from the world around you extremely easy. Within the app you can capture an image and then a five-color Pantone palette is pulled from the image. You...
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