With several non-franchised Palio’s locations throughout Texas, the brand was suffering from a lack of unification. We proposed uniting the locations with a new site, highlighting features for each location. The owners wanted TIK:TALK to handle marketing while they focus on pizza.
STRATEGIC GOALS:
- To showcase the quality of food
- To unify their branding
- To function smoothly
OUR PROCESS:
- Developed fully responsive site for the best user experience on desktop, tablet, and mobile
- Provided an easy-to-use navigation to identify the customer’s preferred location
- Staged a photoshoot to display the food
- Utilized design to emphasize on the brand
The individual Palio’s locations loved the site once they saw it. Part of publishing the site, was first working on all the branding, which built a great relationship with the owners. Palio’s continues to engage TIK:TALK for all of their marketing needs, and we use the website as the backbone for the social media and email marketing campaigns that we handle for them.