Dallas fashion designer Emmanuel Tobias got his break on the 13th season of Project Runway. Following his departure from the show, Emmanuel launched his line, emancandy, and reached out to TikTalk Marketing to develop an eCommerce website to showcase and sell his products.
Strategic Goals:
- To create a clean minimalist modern design
- To establish a simple system for processing and fulfilling orders
- To provide easy-to-use backend for updating with no coding necessary
Our Process:
- Developed fully responsive site for the best user experience on desktop, tablet, and mobile
- Created easy-to-use product and inventory management system
- Utilized design to create a modern yet professional appearance
- Integrated customer account system with Facebook login capability
- Featured above the fold social media integration
- Provided wishlist integration & sharing with 1-click on any social media
- Programed a contact/lead form
- Lightboxes for showcasing product images
Like most designers, Emmanuel had a detailed vision of what he wanted his ecommerce website to look like, and we delivered exactly that. In addition to the website, Emmanuel had us handle a press release that coincided with his brand launch. TIK:TALK continues to serve as the hosting platform for the site, as well as the go-to company for emancandy’s marketing needs.