TIK:TALK never requires our clients to commit to a term agreement. We are proud of our high client retention rate because we do good work, not because we force clients to sign a long-term commitment. We do, however, require clients to sign a general service agreement to satisfy our picky attorneys, and we require 30-day notice to cancel any recurring service.

Absolutely! Opted-in email subscriber lists can be exported and provided to you at any time upon request. We will also never change your social media profile passwords without your permission.

Our company is called TIK:TALK (i.e. “tick tock”) because we are built to save you time so you can focus on your business. When we start working together, we’ll have a 1-time kickoff call that will last 30 minutes to an hour where we will walk you through the process and work on getting access to everything we need to do our work. At the end of that meeting, we will provide you with a short list of “things we need from you” which may include access to menu files, food photos, social & website logins, etc. Once we are fully set up, we will have 1 monthly strategy call to discuss promotions for the coming month, which will last 30 minutes to an hour. After the monthly strategy call, we will create and send proofs of all of your scheduled email and social content for the coming month. We will ask you to review those proofs and provide feedback & approval, but that’s it! We take care of the rest.

In short, yes! It is important, however, to provide realistic expectations. Customers have so many restaurant options and they are making decisions on their smartphone. If your restaurant has good food and good service at an appropriate price, then our job is simply to keep reminding customers of that on their smartphone. For restaurants, based on many years of hands-on experience with dozens of restaurant brands, email and social are 2 of the most powerful channels to drive business. The effectiveness of these channels increase as the audience grows. For example, if you are running a special for “Free Appetizer with Purchase of 2 Entrees” and you have 500 social followers and 500 email subscribers, it’s very likely that you’ll see response. If you have 1500 social followers and 1500 email subscribers, it’s very likely that you’ll see 3X that response. So the return on investment from this program will continually increase as we increase your audience for social and email

Measuring that return on investment can be a little challenging. For example, if a customer sees an Instagram post of a delicious pasta dish that we create and post, and that customer decides to come into the restaurant to purchase that pasta dish, the customer is probably not going to say “I just wanted to let you know I came in today and purchased this pasta because I saw your wonderful post on Instagram.” If we are running specials or promotions that are only promoted through social and email, of course you can run POS discount reports to determine the number of tables and revenue generated from that campaign, but even in that situation customers don’t always redeem offers or specials that got them in the door. At TIK:TALK, we have dozens of restaurant clients who report increased YOY sales from our digital marketing programs, but the percentage of growth does vary based on market, brand, price-point, etc. Like any marketing plan that actually works, there are no silver bullets and it does require some time and consistency to generate best results. TIK:TALK’s client retention rate for restaurants engaged with email, social, & wifi marketing is above 95% annually, without a term agreement. The proof is in the pudding.

This is an area where we shine! We can use a variety of tactics to increase social media followers including:
Targeted Facebook & Instagram ads (Requires extra ad budget paid directly to Facebook)

• Instagram follow-for-followback tactics
• Hashtag research for discoverability
• In-store promotions & incentives for follower-building campaigns
• Sweepstakes & giveaways for viral sharing & following
• Local influencer marketing
• Social integration on restaurant’s website
• WIFI marketing (provide free internet for guests in exchange for social follow)
• Cross-promotion on email marketing

We can use a variety of tactics to increase email marketing list subscribers including:

• Email sign-up form on your website
• Email sign-up tab on your Facebook page
• Cross-promotion on social platforms
• In-store sign-up cards to include in check folders or on the checkout counter (print & shipping costs extra)
• Staff incentive programs to maximize in-store sign-ups
• WIFI marketing (provide free internet for guests in exchange for email signup)

No problem! If you have multiple locations of the same restaurant brand with the same menu, we can add additional locations for $50 per week. We’ll use the same social content and post it on the Facebook Page, Instagram Profile, and Twitter Profile for each location and we’ll use a single email marketing list for all locations but add a “Preferred Location” to the sign-up form so we know which subscribers prefer to go to which location. We’ll provide social customer service for all locations and employ follower-building tactics for each location’s social media profiles.

If you would like custom content for each location, or if you own multiple restaurant brands, get in touch with us and we’ll put together a custom program to meet your needs.

TIK:TALK is a full-service marketing agency specializing in restaurant marketing. Your Account Manager would be happy to put together a custom quote to meet any or all of your marketing needs. Our services include website design & maintenance, mobile app development, online food ordering & ecommerce, direct mail, print design & production, apparel and promotional products, SEO, PPC, press release management, and photo & video production.