Jerett Walters

Jerett Walters

Press Release Management is a Necessary Tool to Grow Your Business!

Press releases play a huge role in the coverage your business sees through news channels. Whether you are looking for a write-up in a magazine, a mention in a blog, or a spot on the 5 o’clock news, the best way to bring attention to your brand is through a well written and distributed press release. […]
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The Evolution of Language and Your Brand

Language is always evolving, which can make deciding how to convey your brand’s message a bit confusing. We have trending words that pop culture brings into our vocabulary and phrases that spawn from regional dialects. We have rules of speech here one day and then gone the next. Of course there are grammar rules that […]
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Content Comes First

You know not to put your cart before your horse, but did you also know not to put your design before your content? A huge hurdle many companies face when writing copy is that they already have the layout for their project mocked up and want the copy to fit into it. Sometimes this doesn’t allow for the needed space to convey a message or it may give...
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Copy Bloat: Avoid the Extra Pounds

The old adage, less is more, is definitely true when it comes to copywriting. Not since middle school, when I had to reach a minimum page number on reports, has using unnecessary adjectives to form stretched out descriptions been an actual thing. I mean, who does that, right?! Well, you’d be surprised. There are tons of copywriting factories out there...
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